We're taking some time off from our coverage of design to celebrate the season with our loved ones. We want to sincerely thank you for your readership, your comments and your participation. We look forward to returning to the world of design in 2011!

Here are our top Next Big Design posts from 2010:
Phil Duncan, The Procter and Gamble Story #FUSE2010
A Conversation with Jon Denham, Kraft #FUSE2010
Jon Denham: Trust this guy, he's not a bum.

We wish you Happy Holidays!
Andrew Pek

As indicated by articles in Business Week, The New York Times, Chicago Tribune and Redbook, Andrew is the creativity and innovation "habit-guru". A modern day nomad, Andrew has traveled all over the world helping executive leaders and organizations get unstuck and find their innovative vibe with companies such as Accenture, British Petroleum, Citi Group, General Mills, Kraft, The Limited and Pfizer. He co-authored the best selling book -- Stimulated! -- with Jeannine McGlade and dozens of articles and white papers on creativity, innovation and entrepreneurship.

In addition to being CEO of ivibe global, he serves as an adjunct faculty for Villanova University, Business School. He has made regular appearances on ABC, CBS, NBC, Fox and Friends and over 60 US radio stations. A wine aficionado, big thinker and perpetual energizer, Andrew lives in New York with his wife and children.

Also, if you haven't done so yet check out his first blog post on the Next Big Design blog. It's a must read!

Make sure not to miss Andrew's keynote session Enlightened Innovation: A Mind, Body and Soul Approach to Creativity and Adaptation at Destination Design Management 2011 in San Francisco, California February 7-9, 2011. Hope to see you all there!

Bio courtesy of Andrewpek.com
One of the biggest challenges facing organizations these days is translating IDEAS into INCOME. Most organizations (both large and small) are fully aware of the need to come up with big ideas and many have sophisticated systems, processes and techniques for doing just that. Unfortunately, this is often where creativity and innovation meet a roadblock. Organizations, both large and small, don’t always know what to do with those ideas that are generated. They don’t know how to translate those ideas into income – into results and outcomes. They don’t know how to bridge the gap.

As a leader in a large organization, or as an entrepreneur/small business owner, your success lies in knowing how to close that gap. So, then, you ask, how exactly do I do that?

Here are a few suggestions and questions to get you started:

· First, define your challenge – the problem – you are trying to solve or need you are trying to meet. Be clear on the challenge and what success looks like, including a big goal that will compel you to make a change and inspire creative thinking and action.

· Then, check how you are going about the process of getting insights. Secondary research is important--statistics--about what people like or don’t like about your products/offerings. It is equally important to observe your clients, watch them in their natural environment, and spend time understanding them to come up with fresh, novel ideas with value.

· Check your idea generation processes. How are you generating ideas? How do you challenge those in your organization to come up with big, bold ideas – different from what your competition down the street comes up with? Remember to be aware of your beliefs that don’t serve you or limit you from taking risks.

· Once you’ve determined that your idea generation process is most effective, what system and tools do you have in place to capture those ideas, and vet them? As well as approve them and find sponsorship – that is, someone who is willing to go out on a limb and support the ideas?

· And finally, gain success and momentum by piloting or testing your ideas on a few or a limited population. Through some trial and error you will help to realize your success more quickly if you test (prototype) your ideas and then work out the kinks before a full-scale launch – our FREE guide can be downloaded at http://www.ivibeglobal.com/ to get more details and implementation tips.

© Copyright 2010 Andrew Pek and Jeannine McGlade. All rights reserved.
The Industrial Designers Society of America (IDSA) is accepting entries to its 2011 International Design Excellence Awards® (IDEA) program from designers, students and companies worldwide. For over 30 years, IDEA has recognized design excellence in products, sustainability, interaction design, packaging, strategy, research and concepts. The awards program honors new products that have been in distribution between Feb. 2009 and Feb. 2011. The Henry Ford will house the winners in its permanent collection. Enter today!

For complete contest information, visit their webpage:
For 15 years, FUSE has invited and showcased extraordinary stories of courageous brand strategy, inspiring design, culture and trends. Three important things have and always will be the backbone of what FUSE was created to achieve: Stories. Lessons. Community.

Download the brochure now to see how these objectives are incorporated into the agenda:

Exclusive stories you’ll hear at Fuse :
• We are the first to bring you the story of Giada De Laurentiis for Target. Joining us is Target's brand and design duo that brought this line to life, Fiona and Michelle.
• Weiden + Kennedy take the stage with the story of the "Man on A Horse" and how it catapulted a brand through social media alone.
• And 50+ additional lessons from the battlefield from top design and brand executives from today's most forward-thinking companies.

Register by December 10th to Lock in the Lowest Rate - $500 off the standard rate. Last year we sold out, so register early to secure your spot! As a Next Big Design blog reader, register by this Friday, December 10 & use priority code FUSE11Blog1 to Save $500 off the standard rate.

Register here:
Ben Blumenfeld
Creative Lead

Ben Blumenfeld is the communication design manager at Facebook. With more than 500 million active users, Facebook is fundamentally changing the way people share and communicate with each other. Blumenfeld’s team communicates Facebook’s brand and mission through product experience, web properties and offline channels. Prior to Facebook, Blumenfeld was a design director at Varien, where he helped build the company into one of the leading e-commerce firms in the world. He also worked as a designer at CBS, where he designed websites for such shows as CSI, Survivor and the Late Show with David Letterman.

Make sure not to miss Ben's keynote session Ship It: How you Can Use Facebook's Design Approach to Change the World at Destination Design Management 2011 in San Francisco, California February 7-9, 2011. Hope to see you all there!

The editors of Graphic Design USA invite you to join the thousands of creative professionals who have been recognized by its national design competitions over four decades. The goal of these competitions is to focus attention on areas of growth and opportunity, to recognize the best work being done in those arenas, and to emphasize the value that graphic design brings to business and society.

The American Package Design Awards is the fastest growing of these programs.

The reason is simple if profound: Marketers and retailers are challenged as never before to convey their message and promote their brand. This annual competition celebrates well-designed graphics, of course, but more importantly the power of design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.
Winners receive an embossed Certificate of Excellence for each piece selected and become eligible for reproduction in our American Package Design Awards Annual that will appear in March 2011 in print AND online on our popular website winners gallery.

Presented by Graphic Design USA
Sponsored by Neenah Paper

Entry Deadline: December 10, 2010


Carole Bilson
VP, Global Design
Pitney Bowes

As Vice President, Global Design & Usability and Technology Support Operations, Carole currently oversees two departments: The award-winning Global Design; and Usability and Technology Support Operations within Global Mailstream Engineering, at Pitney Bowes in Connecticut. The mission of her department is to deliver leading edge global design solutions that are easy to use.

Prior to PB, Carole worked at the Eastman Kodak Company in various product development and marketing management roles. Her most notable assignment was as Worldwide Marketing Manager to deliver the award-winning Picturemaker, the photo kiosk that now delivers over a billion dollars in revenue each year for Kodak.

Make sure not to miss Carole's keynote session Building an Agile & Adaptable Global Design Capability at Destination Design Management 2011 in San Francisco, California February 7-9, 2011. Hope to see you all there!

Bio courtesy of DMI
Tim Murray
Creative Director

Tim Murray leads the Creative Vision Group, an internal creative consultancy that finds the marketing white space for business categories and the Target masterbrand and recommends innovative ways to fill it. His team’s mission is to inspire internal marketers and agency partners to deliver unexpectedly brilliant creativity. In a previous role, Tim guided the development of the up & up commodities brand for Target. Before joining Target in 2004, Tim was a Creative Director for specialty retailers The Sharper Image and Smith & Hawken, and founded a marketing consultancy in San Francisco serving non-profit and .com startups. He holds a B.A. degree from Williams College.

Make sure not to miss Tim's keynote session Connecting the Value of Design with Your Business Objectives at Destination Design Management 2011 in San Francisco, California February 7-9, 2011. Hope to see you all there!

In route to work this morning a nice young lady offered me a bag of goodies from Duane Reade. Inside the bag was a Dove chocolate bar, citrus flavor lip balm and a trial size Allergy Eye Relief drops. What impressed me the most was their magazine "The Duane Reader". It was hip and very trendy and was packed with unique information about New York City.

Almost every other page within this 24 page "newspaper" had a reference to a private label product. I liked the minimal design of the packaging and the overall branding message and how it ties into New York and the 50 years Duane Reade has been in business here. Plus they referenced many unique things to do in New York City which was very unique.

Just in time for Black Friday shopping and the holidays this private brand is doing it right. The prices are definitely less expensive and I expect many new yorkers to pay a visit to Duane Reade.

After doing a little digging it looks like multiple brands across 2,000 SKUs will be developed for their label called DR Delish!

As per privatelabelmag.com:

To give visual expression to the Duane Reade brand’s new positioning — New York Living Made Easy – Duane Reade has employed the creative services of CBX, a strategic branding consultancy headquartered in NYC.

First CBX provided input into Duane Reade’s private brand architecture, and designed its private label brand imagery and packaging systems. Then they helped revamp the loyalty card brand image and collateral material. To further establish direct communication with Duane Reade’s customer, CBX designed an edgy New York publication called the Duane Reader to help market and support all of their branding and product development efforts.

The private label brand portfolio was completely revamped along with the product mix to draw consumers into the store as well as enhance their ‘uniquely New York’ and value messages. Multiple brands across 2,000 SKUs were developed.

Duane Reade’s and New Yorks CBX collaborated on multiple fronts to help strengthen their DR's relationship with customers, according to the CBX press release announcing the project.

Overall I think this goodie bag was a nice touch and I LOVED the Dove chocolate and I will stop in to see all the unique products in your new private brand!
Patrick M. Baird

Currently, Patrick Baird is pursuing a Doctor of Business Administration degree, and working professionally as a creative at Apple and a professor of graphic design and fashion marketing and management at The Art Institute of California-Sunnyvale.

Prior to relocating to California in 2009, Patrick was previously the Creative Services Manager for Hill & Knowlton New York. Patrick has extensive digital imaging and production experience and specializes in print, video, presentation, branding, and interactive design.

At Hill & Knowlton Patrick worked in both a strategic capacity to help clients develop creative solutions to drive results, and as a design resource to help produce impactful branded materials for clients.

Patrick previously worked for an international luxury furniture company where he was responsible for producing and directing photo shoots, forecasting colors and fabrics for luxury linen collections, catalog production, and e-commerce development. His efforts were dedicated to advertising and marketing projects including the coordination of press events, sales promotions, product launches, showroom design, and creating print and web collateral materials for both consumers and industry professionals.

Make sure not to miss Patrick's keynote session Design Leadership: The Power to Impact Business & Society at Destination Design Management 2011 in San Francisco, California February 7-9, 2011. Hope to see you all there!

Bio Courtesy of http://www.patrickmichaelbaird.com/

Today I spent a good amount of time inside twitter and on blogs following the great market research information from The Market Research Event. I've been watching the #TRME event stream on twitter and various blogs and digesting a huge amount of information. I wanted to cover a few things I learned in the twitter stream today about Facebook.

1) 65% of 500M users come back every day - Facebook

** Wow - that is a huge number of people coming back day in and day out. Truely impressive.

2) Response rates are 100s of times higher than to off-site surveys - Facebook

** Doing research via Fb might be the easiest way afterall. Build a fan page or a group and use them as a focus group or to bounce ideas of them.

3) Data - FB already has information on its users and does not have to ask standard and boring demographics. FB can also present the demographics with confident reliability because the users are incentivized to be honest about themselves when relating to their friends as well as your questions. Data can be cut in many interesting ways.

** So are you using facebook to talk about your next big design? Or your brand or product? You should be... The numbers above are HUGE factors swaying me in favor of using Fb more and more.

Read the whole article The Market Research Event Blog by Bill Weylock

Follow the twitter chatter with #TMRE

Twitter.com ----- I'm starting to like you more and more.

1) Embedded media - This allows me to view Youtube videos, photos and more without leaving the twitter.com interface - brilliant!

2) Timeline, Mentions, ReTweets, Searches and Lists all in AJAX format with one click access. Love it too.

3) Suggestions of who to follow - with one click there are suggestions on who I should be following based on ( Artificial Intelligence? ) or some other twitter formula. This is an awesome feature especially when looking to engage/connect with others who share common interests.

These 3 new features alone have me using the twitter interface a little more these days.

As with traditional retail design and development - Twitter has evolved based on user input and feedback. If something is not working it has to evolve and change direction to continue it's appeal to the masses and Twitter is doing a great job. Bravo

So, what do you think about twitter's new design? Love it or hate it?

Yahoo! Director of B2B Strategic Research and Insights Edwin Wong Delves Into Women’s Social Connections in the Age of New Media

Women will impact over $13 trillion dollars in purchase decisions, estimates Yahoo’s B2B strategic research head, Edwin Wong. And 40% of women interviewed said they would choose spending time on the Internet over even sex!

Edwin Wong
Director of B2B Strategic Research and Insights

In this second installment of IIR’s Future Trends expert interview series, “Forward Focus,” Wong discusses the value of online media to women, how and why they use the various platforms available, and the implications for marketers that wish to connect with women in a way that is appropriate and consistent with women’s online connection norms and values.

“When you talk about what social media means, it’s much bigger and broader than what we consider as marketers as social media,” said Wong. “It’s not just about Facebook. It’s not just about Yahoo! It’s about Twitter and where do AOL, MSN – all of these brands that are out there, even our own personal blogs… How do they all fit into this realm of connections?”

To answer these questions and more, Yahoo! initiated a series of research with more than 3000 women. What are they looking for when it comes to connections?

“As a result, we think we’ve found a new way to really think about all the social connections that women have in this space,” said Wong, who will lead a symposium on the emerging concept of “connectonomics” at IIR USA’s Future Trends conference October 18-20 in Miami, Florida.

For more information about Future Trends, please visit our website.

Forward Focus is a special podcast series for IIR USA’s Future Trends conference taking place October 18-20th in Miami, Florida. The podcast series features experts who will be speaking at the event and who are leading the way from best practice to next practice.
Thank you for your responses to our “Future of..” newsletter series leading up to the Future Trends 2010 event taking place next week in beautiful Miami, FL. The event features trends and insight presentations on The Future of... America, Technology, Work, Consumption, Innovation, Healthcare, Digital Products, Aging, Brand, Global & Emerging Markets, Social Media, Education, and much more.

Future Trends
October 18 – 20, 2010
Eden Roc – Miami
-It’s not too late to register!

But before we meet next week – What do you think is the future of cooperation?

The spirit of cooperation is rising. Many factors, including but not limited to the financial crisis, environmental degradation and democratization of the internet are feeding this trend. Fortunately we have a “cooperation expert” that can guide us in this transformation: Nature. Species have to cooperatives with each other in order to survive. Rather than competing, they invest energy – the most valuable resource they have – in creating and sustaining mutually beneficial relationship to the extent that they evolve together. In our shift to a more cooperative business approach, what can we learn from nature?

Bringing the power of Biomimicry into the conference room, Zeynep Arhon, Marketing & Future Trends Consultant, Certified Biomimicry at Trenddesk presents a session focused on nature’s 3.8 billion year old strategies in order to stimulate thinking about cooperation in business. The session also includes an inspiring experience: We will try to “quiet our minds” in order to connect with nature through our senses.

We look forward to meeting you next week!

Future Trends
In an effort to build buzz about a new, local grocery store, the Plains Grocery Store Committee is asking the people of Plains, Kansas to decide on the grocery store logo. Enlisting the help of Kansas State University graphic design students, residents of Plains can pick from logos located in the Plains State Bank lobby.

According to The Southwest Times, the city of Plains has been looking for a grocery store to serve the area for over three years. Kansas State students were given basic information on Plains and given concepts the committee wished to express in the campaign. The committee wanted the logo to be classic, fresh, chic and incorporate a rooster. Grocery store committee member Cheryl Rickers said the committee was very pleased with the boards by the students.

The committee will return the design boards to KSU on Oct. 18. The city has a population of 1,163 according to the 2000 census and the city is 31 miles from the nearest grocery stores located in Liberal, Kansas.

Will we see an increase in movements to bring independent, local grocery stores to under-served areas throughout the United States? We'd love to hear your thoughts on this and other independent grocery stores.
The Private Brand Movement held in Chicago September 28-29th, provided knowledge and information on private brands, and more specifically the shift of private labels into private brands. Additionally, a focus of many sessions included fundamental strategies for retailers o improve or introduce private brands and ways to manage these brands.Major recurring themes that emerged throughout the event included: consumers’ acceptance of private brands, own brands become more than just national brand equivalents, and private brands are here to stay.

Shift from Private Label to Private Brand

Though the recession helped growth among many private labels, private label growth began before the US recession. As consumers began to purchase private label products, they started to accept them and even became pleasantly surprised with many products. Initially, private label products were retailers’ efforts to offer products that were equivalent to national brands, at a significantly lower price. This started as a short term solution to boost profit. However, as consumers increasingly purchase private label products, retailers have begun to take notice and are stepping up efforts to evolve their private label offerings. Within the past year, several retailers have relaunched their private label products to become true brands. These include Target, Safeway, Duane Reade, Bloom, Walmart and Kmart.

Success in Private Brands

In order to be a successful private brand, retailers need to implement several strategies to engage customers and encourage trial and repeat purchase. Retailers need to manage private brands as brands rather than products, they need to focus on the customer and introduce products to help meet their needs and provide solutions for them. In addition, differentiation and innovation will be keys to successful private brands. Not only will consumers continue to seek value, but unique products that they are not able to find elsewhere. Differentiation will come in a variety of ways including innovative packaging and design and new products.

The Future of Own Brands

Retailers will continue to look for opportunities to expand or introduce private brands in many categories. They will no longer replicate national brands, rather focus on innovation to create original products. The look and feel of packaging must also be compelling. The old generic black and white look of store brands is completely outdated. Upgraded packaging will create visual appeal and will resonate well with shoppers. Retailers have a great advantage in uncovering customers’ needs through their own network of shoppers. They will use insights gleaned from consumers to help develop products and promotions around them. Consumers will seek authentic products, value is no longer compelling enough, they desire experience and authenticity when shopping for products in a crowded marketplace.

This post was provided courtesy of Ali Lipson of Euromonitor.
The following is a guest post from Perry Seelert the strategic partner of the New York City based strategic branding and design firm united*. Perry presents his insights and learnings from this past weeks groundbreaking Private Brand Movement Conference in Chicago.

The Private Brand Movement conference was insightful in a number of ways, but here is quick “take” on what it brought to light that felt different than other conferences and shows past. The overarching observation, though, is that the “new school” for Private Brands is starting to overtake the “old school”.

New School – Sees Private Brands strategically, where points of difference are truly developed, innovation plays an integral role, and are not just seen as a “value” play Old School – Sees Private Brands through functional eyes and more as “products” vs. “brands”, where imitation and NBE rule the day, innovation is left to the leading brands, and private label is purely a margin/value play.

Transcending F-D-M:
Another key takeaway was that in this Conference, you felt like the world of Private Brands transcended the Food-Drug-Mass channels, and this was exciting to see. There was a real diversity of attendees from Golf/Sport, Home Improvement, Dollar and Office channels, and while this interest was encouraging, it does beg the strategic question of what categories, destinations and “anchors” will you own in the consumers’ minds, as a channel and as a retailer. It cannot be just what’s available from the manufacturers; rather, the destinations you create in the future will guide the product development process.

Building A Voice:
A further separation at the Conference between the new and old schools is the emerging belief that a brand’s voice is developed by more than just the visual language and design. It used to be that Private Brands were just happy to address the aesthetics – colors, cues, typography and iconography, and they had to be mindful (and many were too mindful) of the leading national brands. Well, that dynamic is changing. When enlightened companies are developing a brand language, it is visual, verbal and structural, and these elements are all considered within the story of the brand. Many presenters at the Conference indicated this was starting to happen, not perfectly, but at least starting to. But even more important, the voice of many Private Brands is being transmitted beyond the package itself, within event marketing, through social media, interactively, through the store environment and across advertising. This is new for most. Taking advantage of this more expansive voice is the easy part, doing it creatively and with a unique idea in mind for your brands will be the challenge. Doing it with an emotional voice will further separate you from the pack.

It is clear from the Conference that the one area for growth is the idea of innovation, even though it was talked about a lot, because the degrees from “incremental” to “breakthrough” are subjective retailer-to-retailer. Personally, I don’t think the product innovation really has to be breakthrough in all cases, in fact, I think focused innovation is better. If retailers had 3-4 big product ideas where they forcefully and consistently told the consumer unique stories, this would have a huge halo effect on the store. Premeditated innovation, not innovation by happenstance, is what everyone should be concentrating on, and doing it in the 3-4 places that reinforce your points of difference and/or destinations will have a huge impact.

Next steps for the conference in 2011 will be to make it more global, even more cross-channel, and more granular in discussing how innovation can come to life cross-functionally. But 2010 was definitely a success, with a new school emerging around Private Brands that gives us all a lot of motivation to do more and hope for the future.

Perry Seelert is the strategic partner of united*, an award winning branding and design firm co-founded in 2006 with Lawrence Haggerty and Andy Johnson. united* has been embraced by many of the world’s most influential companies because of their unconventional approach to design. A&P Supermarkets, North America’s first chain grocery retailer and largest in metro New York, teamed up with united* to develop an array of revolutionary brands which have transformed the way shoppers are thinking about Private Brands. He can be reached at perry@uniteddsn.com.

This post was brought to you courtesy of Christopher Durham, President & Blogger-in-Chief, My Private Brand. Christopher is The Private Brand Movement 2010 Conference Chairman.
The history making Private Brand Movement Conference continues to receive alot of press, it is exciting to note that there were press in attendance from many trade magazines and websites including: Private Label Buyer, Private Label Magazine, Super Market News, Store Brands Decisions and Retail Wire. You can read all of Carol Angrisani’s coverage for Supermarket News on their blog Total Access. Here is a sample post.

Premium Products
Sam’s Club made a strong statement in private label this year when it introduced an ultra-premium vodka called Rue 33. Sold under the chain’s Member’s Mark label, Rue 33 is a refined wheat vodka from the Cognac region of France. A 1.75 liter bottle sells for $28.
The goal was to offer a private-label spirit that represents the highest of standards at a great value.
Sam’s Club is now using that strategy is other categories.
The latest news is that it’s wooing high-end beauty buyers with Sophyto, a professional, natural skincare regime.
“Every Sophyto anti-aging product delivers professional results, yet is formulated with pure, natural ingredients,” according to marketing materials.The Sophyto “daily renewal” kit sells for about $30, and includes a cleanser, serum and moisturizer.Maurice Markey, Sam’s vice president of private brands, mentioned Sophyto in a presentation at the Private Brand Movement conference.Both Rue 33 and Sophyto make it clear that Sam’s Club is positioning itself as a destination for the most discriminating of shoppers. It’s a smart move, because while there, these buyers can load their carts with the many other products Sam’s Club sells.

Read all of the Supermarket News coverage.

This post was brought to you courtesy of Christopher Durham, President & Blogger-in-Chief, My Private Brand. Christopher is The Private Brand Movement 2010 Conference Chairman.
Here is another installation of my thoughts and observations from this past week's Private Brand Movement Conference in Chicago. In a last minute addition to the speaking roster Michael Ellgass the Director of Grocery Marketing, Walmart presented “Great Value Relaunch: Connecting the Brand to Save Money, Live Better” The presentation was an engaging look at the ups and downs of the Great Value launch and growth over the last year. Mike was refreshing in his candor he frankly discussed the learning’s and mistakes of the relaunch of Great Value and presented the updated color guidelines that both brighten the stark white design and increase its shopability. It is exciting to see a major retailer not only recognize their mistakes but adapt their go forward strategy.

Note in the slide above he also presented a sub brand of Great Value – Lean Cafe this addition to the strategy presents some interesting opportunities for Walmart to increase selection perception in the sea of Great Value.
Mike continued his candor in an extended question and answer session that included questions on both Sam’s Choice and World Table.

This post was brought to you courtesy of Christopher Durham, President & Blogger-in-Chief, My Private Brand. Christopher is The Private Brand Movement 2010 Conference Chairman.
Join us for a Complimentary Web Seminar
Thursday, October 14th from 2:00 PM - 3:00PM EDT

Space is limited.
Reserve your Web Seminar seat now at:

Sustainability has been called the first megatrend of the 21st Century. And as sustainability moves beyond eco-efficiency, it will become a major force for innovation.

But what constitutes world-changing ‘green’ innovation? And how can corporations embrace it for maximum returns?

There are three trends that are proven indicators of successful innovation. Understanding and embracing them is vital for any company embarking on a path of green innovation.

In this webinar, Mike Maddock and Marc Stoiber will provide the big picture on these trends, and outline their role in creating successful ‘green’ innovation.

Featured Speakers:
Mike Maddock, Founder, Maddock Douglas
Marc Stoiber, VP of Green Innovation, Maddock Douglas

Mike is founder of Agency of InnovationTM Maddock Douglas. He has helped 25% of the Fortune 100 successfully invent, build and brand. A serial entrepreneur, Mike has launched three successful businesses and chairs the Gathering of Titans entrepreneurial conclave at MIT. He is a featured innovation columnist for Bloomberg-BusinessWeek and author of Saving the Idea Monkey, a book due out in early 2011.

Marc is VP of Green Innovation at Maddock Douglas. He was an award-winning creative director prior to founding his own green brand agency, which was acquired by Maddock Douglas. He writes for Fast Company and Huffington Post, speaks on the subject from coast to coast, has been featured at TED, and regularly appears as a green expert commentator on television.

This web seminar is presented to you by:
The Market Research Event
The only conference in the world designed specifically for market research & insights executives. The Market Research Event covers the latest and greatest in how research can be used to affect change and drive your business forward So when your company challenges you to attend just one conference this year, you know you have the answer. This is it.

Visit The Market Research Event blog
Join The Market Research Event LinkedIn group

The Private Brand Movement Conference concluded today with a series of panels and great presentations. I will continue to post insights from the three days over the next week as well as a few videos of presentations.

In exciting news yesterday, Kim Coovert, Brand Manager – Own Brand Food & Drug for Kmart, presented a first look at their new mid tier Private Brand Smart Sense. The brand was designed by New York based design agency CBX and is a brighter, fresher take on Private Brands than Kmart has seen in years. The new brand includes a range of items including everything from snacks and beverages, to oral care, paper products, household cleaners and over-the-counter medications. The quality of the Smart Sense line is comparable to that of national name brands, and on average costs 20 percent less.

The launch of the new brand includes a fully integrated web and in store campaign featuring a $15,000 sweepstakes that gives away a three-year supply of Smart Sense products.
According to a press release from Kmart: “With the introduction of the Smart Sense line, Kmart is looking to offer a more affordable Kmart brand product assortment that will rival the quality of more nationally recognized brands,” said Mark Snyder, chief marketing officer, Kmart. “While the Smart Sense line will offer the everyday essentials, Kmart is also taking it a step further by providing unique products that you wouldn’t typically expect to see under a store brand.”

The Smart Sense line currently consists of hundreds of products available in Kmart stores and the product line will expand to more than 1,200 items by early 2011. Kmart will also support the Smart Sense line launch through multiple communications channels, including advertising, coupon offers, merchandising displays, sampling, digital marketing and event marketing.

In addition to the introduction of the Smart Sense line, a new look has been created for many other Kmart brand products. The brighter and more vibrant packaging has been designed to capture the “colorful thinking” Kmart is demonstrating through its new product and brand announcements. In addition to the Smart Sense line roll-out, Kmart is also introducing products in a re-launch of its other exclusive brands, which include, Little Ones baby care products, Champion Breed pet care products, Image Essentials personal care products and VitaSmart vitamin products.

This post was brought to you courtesy of Christopher Durham, President & Blogger-in-Chief, My Private Brand. Christopher is The Private Brand Movement 2010 Conference Chairman.
The Private Brand Movement Conference continues with an exciting couple of days from the worlds largest retailers. Kmart, Target and Walmart all presented their groundbreaking Private Brand work and the crowd responded with lively conversations around each. I will post more on the events as time permits, in the meantime here are a few snapshots from the groundbreaking conference.

The Power of Articulating Your Brand Promise was presented by Matt Biespiel, Senior Director, Global Brand Strategy, MCDONALD'S CORPORATION

Stephen Gates the Senior Creative Director, STARWOOD HOTELS & RESORTS presents a lively discussion on, Transforming a Design Team into a Brand-Building Design Force

Design & Packaging Roundtable: Stepping Out of Brand Name Shadows

Panelists included:
Maurice D. Markey, Vice President, Private Brands, SAM’S CLUB, WALMART STORES, INC.
Melissa Smith-Hazen, Director, Strategic Design, Corporate Brands, AHOLD USA

Moderated by Felicia Rogers, Executive Vice President, DECISION ANALYST

This post was brought to you courtesy of Christopher Durham, President & Blogger-in-Chief, My Private Brand. Christopher is The Private Brand Movement 2010 Conference Chairman.
The 2010 Private Brand Movement Conference began yesterday morning in the Sax Hotel in Chicago, with more than 150 retailers, suppliers, agencies and press from all around the world.

Attendees included:
Ace Hardware Corp, ACNielsen, Ahold USA, Ampro Industries, Angilella Design S.A. de C.V., Anthem Worldwide, b2 Retail Solutions, Barkley, Birdsong Gregory, BNP Media, BrandImage, Burnette Foods Inc, Cabela’s, Canadian Tire Corporation, CBA Brand Ignition, ConAgra Foods, Cuddeback & Company LLC, Daymon Worldwide, Decision Analyst Inc, Delhaize Group, Design Resource Center, Deutsch Design Works, Dole Fresh Vegetables, Dollar General , DowDesign, Downlite Company Store, Dragon Rouge, eMart, Emotional Branding, Euromonitor International, Family Dollar, Flood Creative, Group360, Groupe Catalpa Inc, Hallmark Cards Inc, Henkel, Henkel Corporation, Hershey, Home Depot, Karlin Foods Corporation, Kendal King Group, Kraft Foods Inc, LL Bean Inc, Lowe’s, Marketing Support Inc, MARS Advertising, Mars Petcare USA, McDonalds Corporation, Meijer, Midmark Corporation, Nellson Nutraceutical LLC, Newmarketbuilders, Nice Pak Products Inc, Office Depot, OfficeMax, Pearlfisher Inc, PETCO , PETCO Animal Supplies Inc, PetSmart, Philips Consumer Lifestyle, Pigeon Branding & Design, Princess Auto, Private Label Buyer, Private Label Magazine, Procter & Gamble, Prophet, Queue Marketing, REI, Safeway, Sam’s Club, SCA Tissues North America, Schawk, Schwanns Consumer Brands North America, Seal Strip Corporation, Sears , Sensory Logic, Smart Design, Smurfit Stone, Sonoco, Speaker Bureau, Specialized Technology Resources, Staples, Starwood Hotels & Resorts Worldwide, Sterling Brands, Sun Products Corporation, Supermarket News, SuperValu Inc, Synovate, Target, TEAMS Design USA, Tetra Pak Inc, The Shear Partnership, Tobii Technology Inc, True Value Company, Turner Duckworth, United, Vestcom International Inc, Voicebox Creative, Wallace Church Inc,

The day began with a presentation from Scott Davis the Chief Growth Officer of PROPHET and author of the Shift. Scott offered this quote about Private Brands to begin to conference: Scott presented the groundbreaking work from his book as well as the following observations:

"I do not believe in Private Brands, we do not call them that in my house; in my house they are our favorite brands.”

“Where you guys are today is where the cable industry was three to five years ago to the networks.”

Scott went on to talk discuss the role that “visionary” marketers have in companies

These visionaries have made five important shifts:
First Shift: From creating marketing strategies to driving business impact
Second Shift: From controlling the message to galvanizing the network
Third Shift: From incremental improvements to pervasive innovation
Fourth Shift: From managing marketing investments to inspiring marketing excellence
Fifth Shift: From an operational focus to a relentless customer focus
Store Brands Update: Where Are Trends Heading Now? Was on tap next with an insightful look at the research and trends from Lisa Rider the VP Retail Marketing for THE NIELSEN COMPANY. Lisa presented a challenging perspective on the continued growth of private brands in the grocery sector with a projected .2% growth rate over the next five years. The challenge I have to this statement is simply that it is based on retailers doing what they have always done; if they can build great brands and engage customers the sky is the limit.

Next up was Matt Biespiel the Senior Director, Global Brand Strategy for MCDONALD’S CORPORATION his presentation “The Power of Articulating Your Brand Promise.” He showed the continuing development of the McDonalds brand and it’s implementation throughout the world. Although McDonalds does not seem directly relevant to Private Brands the audience was engaged and excited by the brand building of America’s fast food brand.

Stay tuned for more from the conference.

This post was brought to you courtesy of Christopher Durham, President & Blogger-in-Chief, My Private Brand. Christopher is The Private Brand Movement 2010 Conference Chairman.

Leading up to The Private Brand Movement event next week, we invited a few of our excellent speakers to discuss their roles within their organization and their presentations at event. We had a chance to talk with Eric Ashworth, Chief Strategy Officer, Anthem Worldwide.
Eric leads large-scale branding initiatives for major retailers and CPG companies across the globe. Eric has held senior brand and marketing management positions at global branding agencies and consumer product companies. Eric has served as a guest lecturer on brand strategy at the Haas School of Business at the University of California, Berkeley.

Eric will be facilitating the panel discussion, "A Conversation with...Ideas, Stories & Perspectives: Moving Beyond Value" at The Private Brand Movement, September 27-29, 2010 at Hotel Sax in Chicago.

Listen to the podcast

Read the transcript
Michael Ellgass,
Senior Director of Grocery Marketing, Walmart

Get the inside scoop on how Walmart rebranded the world’s largest CPG brand. See the advertising that is attempting to evolve it from thrifty alternative to the everyday presence of the Walmart brand.

Session: Tuesday, Sept. 28th at 4:25 pm
"Great Value Relaunch: Connecting the Brand to Save Money, Live Better"

It's not too late to register for The Private Brand Movement! Visit the event site to download the brochure, check out our speaker line-up, and register to join us in Chicago!
Join us next week in beautiful Chicago for The Private Brand Movement. It's not too late to register for this fantastic, timely event that is guaranteed to bring you visionary perspectives and real stories of progress and collaboration. Hear from Target, Safeway, Kraft, Sears, Victoria's Secret, McDonald's, Family Dollar Stores, The Hershey Co., L.L. Bean, Meijer Stores, Ace Hardware, Philips, Sam's Club, Office Depot, and so many more.

Download the brochure for details!

Leading up to The Private Brand Movement event next month, we invited a few of our excellent speakers to discuss their roles within their organization and their presentations at event. We had a chance to talk with speaker, Maurice Markey, Vice President, Private Brands at Sam's Club. Maurice is responsible for leading the strategic development and growth of Sams Clubs proprietary Private Brands; to include Members Mark®, Bakers and Chef® and ProForce®. He holds a B.S. in Industrial Engineering from Purdue University and an MBA from Indiana University's Kelley School of Business. Maurice will participate in the discussion, "Design & Packaging Roundtable: Stepping Out of Brand Name Shadows" at The Private Brand Movement, September 27-29, 2010 at Hotel Sax in Chicago.
Listen to the podcast - Read the transcript
Find out how Playtex created a colorful new feature for its infant feeding line and put company sales into the new black from Sky Underwood, Director, Global Creative Services at Energizer Personal Care. Sky will present, “How is a Baby Bottle Like a Car?” at 1pm on Wednesday, October 20th at Future Trends 2010.
Have you ever wished your mass marketing company could be more agile and innovative…that it could afford to invest more into cost of goods or packaging? What about enabling your company to be the tough leader to the trade it its category? Could it keep its products delivering news and freshness year round? Could it even take advantage of the future trends? Discuss these questions and so much more during Sky’s provocative discussion on color.

To learn more about Sky’s presentation, download your copy of the Future Trends 2010 brochure.

Future Trends
October 18-20, 2010
Eden Roc - Miami
Register today

We look forward to seeing you there!

The Future Trends Team
In their October 2010 issue, Consumer Reports released findings from a taste test that they conducted between store brands and name brands. Throughout the survey, store brands fared well and in some cases, better than national brands in a blind taste test. Consumer Reports found that national brands won seven of the 21 match-ups and store brands won three. For the rest, the store brand and name brand were of similar quality. A tie doesn't mean the taste was identical. Two products may be equally fresh and flavorful, with ingredients of similar quality, but taste very different because ingredients or seasonings differ. A case in point is ketchup. In Heinz, the spices stand out; Market Pantry is more tomatoey.

Lisa Rider, VP Retail Marketing at The Nielsen Company and The Private Brand Movement keynote speaker said, "The secret's out, store brands are just as good. Store-brand buyers are no longer seen as cheapskates but as savvy shoppers." Lisa will be presenting, "Store Brands Update: Where Are Trends Heading Now" on Monday, September 17th at 10am. Find out more about Lisa's presentation by downloading the event brochure.

Talk to Lisa and our other private brand experts at The Private Brand Movement 2010, this September 27-29 in Chicago. It's not too late to register!

Anthem Worldwide, sponsors of The Private Brand Movement is conducting a short survey on Private Brand management/governance challenges. Please take a few moments to answer the questions and give us the benefit of your insight.

Anthem Worldwide Strategic Directors Carol Citkovic-Best and Kathy Oneto will debut the results of this survey in their presentation “Brand Governance in the Private Brands Revolution.”

Click here to take the Anthem Worldwide survey.

Some of the questions included in the 5-10 minute long survey include:
• What percentage of Retailer’s total marketing spend do you think is dedicated to store brands?
• Who do you consider your competition?
• Do you consider brand management/brand governance a key issue within your organization?
• Which areas of brand management/brand governance will you invest in for the future?

Learn more about The Private Brand Movement by visiting the event website where you may download the brochure and register to join us in Chicago.
Leading up to The Private Brand Movement event next month, we invited a few of our excellent speakers to discuss their roles within their organization and their presentations at event. This week we have Maurice Markey.

We had the pleasure of speaking with Maurice Markey, Vice President, Private Brands Sam's Club Wal-Mart Stores, Inc.. Maurice is part of the panel discussion, “Design & Packaging Roundtable: Stepping Out of Brand Name Shadows” on Monday, September 27 at 3:45pm.

Listen to podcast: http://bit.ly/SamsPodcast
Read the Transcript: http://bit.ly/SamsTranscript

What is your brand doing to articulate it's promise to customers at every touch point? Find out how McDonald's uses its brand promise to connect with customers and differentiate the brand across all customer contact points. Matt Biespiel, Senior Director of Global Brand Strategy at McDonald's will share insights on how to create a singular brand strategy, articulate the brand promise and translate it into the marketplace. You will hear examples of how McDonald's has led every touch point to ensure they are delivering the brand promise.

Join Matt at 11:30am on Monday, September 27 during day 1 of The Private Brand Movement. Download the brochure to learn more about the amazing speakers and companies joining us this year!

Champagne producers in France are working toward a better carbon footprint by making their bottles more sustainable. The New York Times reports that the Champagne industry has embarked on a drive to cut the 200,000 metric tons of carbon dioxide it emits every year transporting billions of tiny bubbles around the world. Producing and shipping accounts for nearly a third of Champagne’s carbon emissions, with the hefty bottle the biggest offender. The Champagne's packaging will use 65 fewer grams (2.3 ounces) of glass, is in response to a 2003 study of Champagne’s carbon footprint, which the industry wants to cut 25 percent by 2020, and 75 percent by 2050. Some of the new vessels are on the market now; however most should be on shelves by April of 2011. Also in the report, designing a new bottle was no small feat. The container still had to withstand Champagne’s extreme pressure. It would also need to survive the four-year obstacle course from the factory floor to the cellars to the dining table, and fit in existing machinery at all Champagne houses. And it had to be molded so that consumers would barely detect the difference in the bottle’s classic shape.

In an industry where heritage reigns, will Champagne consumers and producers be happy to adopt these new sustainable measures?

Most Popular