Striking design and eco-friendly materials will drive packaging in 2010

Simon Pitman of CosmeticsDesign.com anticipates a boom in earth-friendly and innovative design for package design in 2010. Pitman notes that, "luxury and prestige products, packaged using more expensive materials and often dressed up with a variety elaborate finishes, are being passed over." Also, "that sleek, yet modest and subtle designs of private label and lower-end products are catching the consumer’s eye like never before."

As a package design professional, how are you reworking your designs for 2010? What is most important to you and to your clients?

Striking design and eco-friendly materials will drive packaging in 2010

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