Treehugger: How Insects Do Graphic Design


Petz Scholtus of Treehugger.com recently covered the Bits 'n Pieces--launched Material Connexion in New York, a dialogue between the analog and the digital technologies within design in a post-digital era. A sophisticated machine transformed the movements of a few bugs into beautiful patterns and logos and printed them out as fast as the insects performed. Scholtus writes, A path and obstacles that have been put in the insects' way influence the their behaviour, and gives them their design brief so to speak. The machine translates the movement of the bugs into graphics, which are then printed out as posters; a beautiful result of a collaboration between the designers and the insects and an engaging way to let nature do its thing.

What do you think? As designers, what inspiration do you get from nature and even from insects?

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