Dell turns to personalization for differentiation

According to Reuters, Dell has partnered with MLB and OPI, the nail polish distributor, to introduce new designs for personalized laptops. The Mini, Inspiron and Studio laptops will all be among the personalized design laptops.

What do you think about this? As the computer industry continues to produce similar internal capabilities, different was to attract customers is going to be important. By allowing users to choose what their computers look like, Dell may have an edge with younger generations.



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