Get ready….FUSE is coming to London!
Join us for FUSE London, 30 November - 2 December, 2016 at the InterContinental London - The O2, to learn how toempower design to fuel brand impact.
Brand strategy and creative leaders from across the globe will unite to make their case for why design must be infused into every element of your organisation. Be sure not to miss a thing.
Download the brochure now: http://bit.ly/2bQrVhy
Book your tickets today and Save £400. Plus, use exclusive Blog discount code FUSELONDONBL for an additional £100 off. Hurry this offer is only available until 9 September! Buy tickets here: http://bit.ly/2bQrVhy
We hope to see you in London this fall!
The FUSE Team
How can you ensure your design connects with future consumers?
Trends are ever changing and it seems almost impossible to keep up, how can you stay ahead of the trends and design for what’s next? To remain on the cutting edge it is essential to identify key trends that will allow you to create designs that motivate, inspire and drive your business forward. At Foresight & Trends you will receive the inspiration, insight, tools and processes necessary that will ensure future growth and success.
Download the Agenda to Gain Insights Into Emerging Trends: http://bit.ly/2blEdgB
Here are a few sessions we thought you would be interested in:
· Using Storytelling and Design to Build Iconic Brands - Vince Voron,Vice President, Executive Creative Director, Global Brand Content Marketing, Dolby
· Designing for Indulgence - Emily Empel,Head of Futures, Idea Couture
· Evolving Celebrations—Getting to the Heart of the Consumer - Carol Miller, VP of Corporate Innovation, American Greetings
· The New Premium - Mike Milley, Director of Creative Consulting, BMW Group Designworks
· Designing for Liquid Lives - Dr. Antonia Ward, Global Head of Advisory, Stylus
Book your tickets today and save $100. Plus, use exclusive Blog discount code FT16BL for an additional $100 off. That’s a total of $200! Book your tickets today: http://bit.ly/2blEdgB
See you in Miami!
The Foresight & Trends Team
Your Brand and the New Consumer
Whether you are looking to inspire those within your organization or the consumers you are targeting, a clear and powerful message has always been essential. But today, the message is no longer enough. Brands need to define their human purpose and tell that story in a way that inspires and motivates others.
Consumers are concerned with everything from the ingredients within a product to the conditions where it is manufactured. Every purchase decision has become a representation of who they are, their values and the future they want to create for themselves and their families. Brands such as Google and Dolby have embraced these ideas and have connected authentically with consumers as a result.
Foresight & Trends brings you experts to help you activate trends and apply them to your business. We are excited to announce two new additions to our program.
View the Foresight & Trends Agenda: http://bit.ly/29Tipdw
· Vince Voron, Vice President, Executive Creative Director, Global Brand Content Marketing, Dolby.
Using Storytelling and Design to Build Iconic Brands: Join Vince as he shares his design leadership experiences from Apple, Coca-Cola and Dolby to demonstrate the value of thoughtfully designed experiences at all consumer touchpoints.
· Mel Coleman, Global Marketing & Communications Manager, Google Food Program
Baking Innovation into the Google Food Program
Join Mel as she explores the ways the Google Food program innovates to nudge better food choices, bring people together, and push boundaries to address challenges in the food system.
Visit the website to learn more: http://bit.ly/29Tipdw
Don’t miss your chance to hear these and many more amazing speakers that will challenge how you think, work, and live!
Use exclusive LinkedIn discount code FT16BL for $100 off the current rate. Buy Tickets: http://bit.ly/29Tipdw
See you in Miami!
The Foresight & Trends Team
By: Amanda Ciccatelli, Content Marketing and Social Media Strategist, Informa
An interview with Mauro Porcini, SVP & Chief Design Officer, PepsiCo
According to Porcini, building better brands can create a better world. How? Our mission as designers and brand strategists, is always trying to build happiness in society.
“We impact little bits of the lives of everybody everyday around the world,” he said. “So my mission is to build fragments of the broader social happiness by adding moments of convenience, fun, or safety, in the life of everybody.”
If everyone in the design community is joined by the same goal, they have the power and opportunity of building a better world.
Consumers today don’t buy products anymore, they buy stories – stories that need to be meaningful, relevant, authentic, engaging, and beautiful. And, it is very important for the consumer to get access to these stories and the brands are really the vehicle of the story for the products that we give to our consumer.
Interview with Mauro Porcini, PepsiCo from IIR USA on Vimeo.
An interview with Stefan Sagmeister, Sagmeister & Walsh
The brand and consumer connection can be a wonderful one or it can be a miserable one. There needs to be a connection that is clear to both parties, but the challenge is how to make that connection.
When it comes to connection, Stefan Sagmeister isn’t sure that this “constant immediacy” is the only solution to a big connection in branding or marketing.
“I think that there is ample evidence that fewer and better connections might ultimately be superior to constant mediocre ones,” he explained. “I hear many more people complaining about the constant borage and very few people complaining about something wonderful or something delightful that they have seen every once in while.”
Watch the full interview below:
Interview with Stefan Sagmeister, Sagmeister & Walsh from IIR USA on Vimeo.