Get ready….FUSE is coming to London!

Join us for FUSE London, 30 November - 2 December, 2016 at the InterContinental London - The O2, to learn how toempower design to fuel brand impact.

Brand strategy and creative leaders from across the globe will unite to make their case for why design must be infused into every element of your organisation. Be sure not to miss a thing.

Download the brochure now: http://bit.ly/2bQrVhy


Book your tickets today and Save £400. Plus, use exclusive Blog discount code FUSELONDONBL for an additional £100 off. Hurry this offer is only available until 9 September! Buy tickets here: http://bit.ly/2bQrVhy

We hope to see you in London this fall!

Cheers,
The FUSE Team
@NextBigDesign
#FUSEDesign
Fuseinfocus.iirusa.com
FUSE Muse
Friday, August 26th | Judith VanVliet social links

lost in thought
with Judith VanVliet

Vice President, Communications & Public Relations, Color Marketing Group

I'm inspired by: Graffiti, tags, street art. I find the use of color & creativity on the streets, but also in art galleries and museums truly inspiring. And then, there is the old "people watching."
To me, brilliant is: How Pokémon Go has completely turned our worlds upside down in a single day. It shows how much we need to escape from reality and our need to play, even as adults.
My favorite app: It may be old school maybe but it is definitely Instagram. Still not a great fan of Snapchat but getting there.
When I'm having a creative block: I get out of the office and walk/jog, and train rides also give me time to daydream and here, most new ideas start.
My favorite brand: I do not have one favorite brand but my favorite shop at now is the concept store M Collective in Milan - great mix of brands for the modern male and female fashion.
My favorite color: As Color Designer I do not have a favorite color as I fall in love with new colors almost daily. It sounds weird, but when you are surrounded by 40.000 colors each day at the office and new ones coming in weekly, you'd understand. My current favorite is a purplish light blue.
My dream project: I am a big dreamer but at now it would be to present our color trends on true objects during Salone del Mobile in Milan.
The best advice I ever received: Be true to yourself. It is hard in today's world, but keep reminding myself.
The very next thing on my to-do list: Prepare my homework presentation for the ColorForward 2018 consumer color directions.
My dream collaborator: I am personally a big fan of Céline hand bags & their colors, so one day working with Phoebe Philo or even meeting her would be a true dream come true.
At least once, everyone should: Work and live in a different country. An experience that changes you for life & vision. Don't get stuck in one moment, one life, one country, one job. Change is hard but often for the better.
The best way to unwind after a long day: A glass of great red wine accompanied by amazing food
If I had a one year sabbatical, I would: travel a lot for work, but I never see much of the beautiful countries that I visit, so I'd travel the world! Learn a new language. I speak five, but would love to learn more!
The most overused word in meetings today: Disruptive innovation.
At the moment, I'm obsessed with: Avocado's, specifically guacamole after my business trip in Mexico.
As of now, I'm totally over: The current media. It's all negative, political situations, economic downturn, terrorism, it feels like propaganda so I have stopped checking the news or TV on a regular basis.
I'd define my personal style as: Comfortable yet stylish & with a smile.
My tools of the trade are: My enthusiasm and passion. I am a do-er and very action minded.
The biggest thing that has changed since I started in the industry: Everyone seems to be in color and color forecasting.
I'm happiest when: Having a great dinner with my beloved friends & family. I am a social animal & a foodie.
I wish I could: Fly back in time and visit a Janis Joplin concert.
I'm proud that: I got elected as Vice President on the EC board of CMG.
My playlist is: Anything from Janis Joplin to Miles David, Johnny Cash to Depeche Mode, depending on my mood. Music truly saves lives.
You can usually find me: Hiding in the bathroom when I need time for myself.
The last stamp on my passport: Colombia
The next stamp on my passport: Brazil
When I look back on my career: I never would have thought five years ago I'd be in this position. Seven years ago I turned around my life, quit my job, sold my house and moved from the Netherlands to Italy to start over. Leaving the world of colors was hard and I never thought I'd return, but here I am!
I still hope to: Ambition is a bitch, I want to grow and learn more and inspire more brands and companies to use the correct color for their designs and products.
Find out more about his participation in FUSE arrow © 2016 IIR Holdings, LTD. All Rights Reserved.
How can you ensure your design connects with future consumers?

Trends are ever changing and it seems almost impossible to keep up, how can you stay ahead of the trends and design for what’s next? To remain on the cutting edge it is essential to identify key trends that will allow you to create designs that motivate, inspire and drive your business forward.  At Foresight & Trends you will receive the inspiration, insight, tools and processes necessary that will ensure future growth and success. 


Download the Agenda to Gain Insights Into Emerging Trends: http://bit.ly/2blEdgB

Here are a few sessions we thought you would be interested in:

·         Using Storytelling and Design to Build Iconic Brands - Vince Voron,Vice President, Executive Creative Director, Global Brand Content Marketing, Dolby
·         Designing for Indulgence - Emily Empel,Head of Futures, Idea Couture
·         Evolving Celebrations—Getting to the Heart of the Consumer - Carol Miller, VP of Corporate Innovation, American Greetings
·         The New Premium - Mike Milley, Director of Creative Consulting, BMW Group Designworks
·         Designing for Liquid Lives - Dr. Antonia Ward, Global Head of Advisory, Stylus

Book your tickets today and save $100. Plus, use exclusive Blog discount code FT16BL for an additional $100 off. That’s a total of $200! Book your tickets today: http://bit.ly/2blEdgB

See you in Miami!

Cheers,
The Foresight & Trends Team
@future_trends
#FTConf

Frontendofinnovationblog.iirusa.com
FUSE Muse
Friday, August 5th | Vicki Young social links

lost in thought
with Vicki Young

Director & Founder, Nalla Design

I'm inspired by everything in life. Everything you see every day can be an inspiration. So for me it's about opening my eyes, ears and heart.
To me, brilliant is anything that makes me smile, I love witty approaches and things that surprise me.
My favorite app is Citymapper.
When I'm having a creative block I walk my dog, usually around the local park. I also find running on the treadmill really meditative.
My favorite brand is Waitrose - they have done a great job at really sticking to their values of quality even though a recession.
My favorite color is yellow - the color of sunshine.
My dream project is to rebrand an art space/center, I'd love to work on a project that fuses culture and great branding.
The best advice I ever received was "be more you."
The very next thing on my to-do list is to book a haircut! Days, weeks, months go so quick with work that I forget about the everyday living part!
My dream collaborator would be working with Eva Zeisel. She was an amazing potter that worked right up until the age of 105 before she died. I collect her work it's so sensitive and beautiful, I would have loved to have met her.
The best way to unwind after a long day is sit down, have a glass of wine and relax.
At least once, everyone should hike a mountain.
If I had a one year sabbatical, I would do something that really made me grow as a person.
The most overused word in meetings today is "strategy" - but it is very important!
At FUSE London, I can't wait to meet new people, influencers and learn something new, I love learning.
At the moment, I'm obsessed with planning and implementing my to-do list.
As of now, I'm totally over a non-digital brand approach.
I'd define my personal style as honest and approachable.
My tools of the trade are CC suite, but I'm also loving excel right now!
The biggest thing that has changed since I started in the industry is the constant evolution in technology.
I'm happiest when we receive great client feedback.
I lead by trust and enthusiasm.
I wish I could have a swimming pool on our studio rooftop!
I'm proud that our studio culture remains whilst the company is growing.
My playlist is music that helps me work, both chilled and motivating.
You can usually find me dashing between meetings in the tube.
The last stamp on my passport was New Zealand.
The next stamp on my passport is Japan.
When I look back on my career I feel proud and I'm motivated to pursue more and make my dreams happen.
Find out more about his participation in FUSE arrow © 2016 IIR Holdings, LTD. All Rights Reserved.
FUSE Muse
Friday, July 29th | Melissa Steach social links

lost in thought
with Melissa Steach

Human Factors & Ergonomics Specialist, Herman Miller

I'm inspired by audacious people.
To me, brilliant is the ability to deliver truth with both candor and kindness.
My favorite app is Audible.
When I'm having a creative block I turn off my phone and go for a very long walk or take a nap.
My favorite brand is nature.
My favorite color is Papaya Red.
My dream project is well-paid, well-staffed, and requires lots of well-funded travel. Oh, and I'm the boss.
The best advice I ever received was "Honey. So long as you're running someone else's race, you'll never win your own."
The very next thing on my to-do list is finish packing for Cuba!
My dream collaborator is Anthony Bourdain.
At least once, everyone should live where they are the racial and cultural minority.
The best way to unwind after a long day is to cook and make love.
The most overused word in meetings today is "Brilliant".
At FUSE London, I can't wait to meet a bunch of cool creative nerds.
If I had a one year sabbatical, I would design and build a large home, fill it with a mixture of art, accessories, and furniture all hand-made by family, friends, and myself, then have a HUGE party!
At the moment, I'm obsessed with copper.
As of now, I'm totally over #hashtags.
I'd define my personal style as clean.
My tools of the trade are my thumb and feet as measuring apparatus.
The biggest thing that has changed since I started in the industry is the consumers' level of education and expectation.
I'm happiest when making stuff with my hands.
I lead by design.
I wish I could be omnipresent.
I'm proud that I know how to make stuff.
My playlist is schizophrenic.
You can usually find me laughing.
The last stamp on my passport was Peru!
The next stamp on my passport is Cuba!
When I look back on my career I hope to be very old.
I still hope to visit outer space.
Find out more about his participation in FUSE arrow © 2016 IIR Holdings, LTD. All Rights Reserved.
Your Brand and the New Consumer

Whether you are looking to inspire those within your organization or the consumers you are targeting, a clear and powerful message has always been essential. But today, the message is no longer enough.  Brands need to define their human purpose and tell that story in a way that inspires and motivates others.

Consumers are concerned with everything from the ingredients within a product to the conditions where it is manufactured. Every purchase decision has become a representation of who they are, their values and the future they want to create for themselves and their families. Brands such as Google and Dolby have embraced these ideas and have connected authentically with consumers as a result.
Foresight & Trends brings you experts to help you activate trends and apply them to your business. We are excited to announce two new additions to our program.


View the Foresight & Trends Agenda: http://bit.ly/29Tipdw

·         Vince Voron, Vice President, Executive Creative Director, Global Brand Content Marketing, Dolby.
Using Storytelling and Design to Build Iconic Brands: Join Vince as he shares his design leadership experiences from Apple, Coca-Cola and Dolby to demonstrate the value of thoughtfully designed experiences at all consumer touchpoints.

·         Mel Coleman, Global Marketing & Communications Manager, Google Food Program
Baking Innovation into the Google Food Program
Join Mel as she explores the ways the Google Food program innovates to nudge better food choices, bring people together, and push boundaries to address challenges in the food system.

Visit the website to learn more: http://bit.ly/29Tipdw

Don’t miss your chance to hear these and many more amazing speakers that will challenge how you think, work, and live!

Use exclusive LinkedIn discount code FT16BL for $100 off the current rate. Buy Tickets: http://bit.ly/29Tipdw

See you in Miami!

Cheers,
The Foresight & Trends Team
@future_trends
#FTConf

Frontendofinnovationblog.iirusa.com
FUSE Muse
Monday, July 11th | Vikram Bawa social links

lost in thought
with Vikram Bawa

Vice President of Marketing, McCain Foods

I'm inspired by challenges and high risk situations.

To me, brilliant is simple.

My favorite app is waze. It is the closest to teleportation in saving time on the road.

When I have a creative block, I read about challenging situations and their outcomes.

My favorite brand is Apple.

My favorite color is blue... takes me to the tranquility of the ocean.

My dream project is to build a brand from scratch.

The best advice I ever received was to have a dream.

I think the Kardashians are a waste of my time.

At least once, everyone should go on an African Safari.

The best way to unwind after a long day is to talk to my kids.

If I had a one year sabbatical, I would go to Africa combining safari and charity work.

The most overused word in meetings today is BIG DATA.
At FUSE, I can't wait to get inspired.

I'd define my personal style as calm on the outside, energized and spirited on the inside.

The biggest thing that has changed since I started in the industry is that mass customization has made way to individual customization.

I'm happiest when I am travelling to new places.

I lead by empowering my team.

I wish I could live in a new country every 3 years.

I'm proud that I have been able to help people in their careers.

The last stamp on my passport was Russia.

The next stamp on my passport is Greece.

When I look back on my career I am happy that I have never refused a challenge.

I still hope to travel to another 20 countries with 40 visited so far.

Find out more about his participation in FUSE arrow © 2016 IIR Holdings, LTD. All Rights Reserved.
By: Amanda Ciccatelli, Content Marketing and Social Media Strategist, Informa

An interview with Mauro Porcini, SVP & Chief Design Officer, PepsiCo

According to Porcini, building better brands can create a better world. How? Our mission as designers and brand strategists, is always trying to build happiness in society.

“We impact little bits of the lives of everybody everyday around the world,” he said. “So my mission is to build fragments of the broader social happiness by adding moments of convenience, fun, or safety, in the life of everybody.”


If everyone in the design community is joined by the same goal, they have the power and opportunity of building a better world.

Consumers today don’t buy products anymore, they buy stories – stories that need to be meaningful, relevant, authentic, engaging, and beautiful. And, it is very important for the consumer to get access to these stories and the brands are really the vehicle of the story for the products that we give to our consumer.

Watch the full interview with Porcini below: 


Interview with Mauro Porcini, PepsiCo from IIR USA on Vimeo.
An interview with Stefan Sagmeister, Sagmeister & Walsh

The brand and consumer connection can be a wonderful one or it can be a miserable one. There needs to be a connection that is clear to both parties, but the challenge is how to make that connection.
When it comes to connection, Stefan Sagmeister isn’t sure that this “constant immediacy” is the only solution to a big connection in branding or marketing.


“I think that there is ample evidence that fewer and better connections might ultimately be superior to constant mediocre ones,” he explained. “I hear many more people complaining about the constant borage and very few people complaining about something wonderful or something delightful that they have seen every once in while.”

Watch the full interview below:


Interview with Stefan Sagmeister, Sagmeister & Walsh from IIR USA on Vimeo.


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